When Do You Need an Author Website?
When Do You Need an Author Website?
"A few weeks ago, I was catching up with one of my writer friends. We became close when our novels were published by the same micro-press. Their marketing was non-existent (more on that later), and an interview I’d done with her after its release was one of its few pieces of publicity.
But she wasn’t bemoaning non-existent sales. In fact, she primarily works as a translator, and she’d recently been nominated as a finalist for the National Book Critics Circle Award in Translation. “Congratulations,” I said. “Put that on your website.”
“I don’t have one,” she replied. “Sometimes I post stuff on Facebook. Do you think anyone reads it?”
My inner marketer flung up her hands in horror. Target audience. Ideal reader. Building your list. Establishing authority. My friend was spurning these tenets to a writing career? But my inner artist was impressed. Damn, you can get this far without a website?"
Article for Jane Friedman about choosing your writing location, committing to consistency, and letting your muse know where to find you.